Last summer Dead & Co teamed up with Columbia Care and released a groovy THC beverage. Across the country, sophisticated hippies enjoyed Grateful Gulp at Dead & Co shows throughout the year.

 

Priced at $25 per can (limited edition), Grateful Gulp pulled in a whopping $4.05 million in revenue. I mean, face it. Who doesn't love a night with music, friends, and a buzz?

 

Unfortunately the collab has since ceased selling their products. But don't worry. Rumor has it the Gulp's releasing a new line of drinks next season. Stay tuned...

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